Media Research Center

Time for a new series

Months ago I signed up for this newsletter from a conservative propaganda mill calling itself Media Research Center (MRC). The upshot is that I receive an almost daily message in my in-box. Here is how they bill themselves, from their most recent transmittal:

I wish you could walk the halls of the MRC right now and see our team in action… they are literally working around the clock and can barely keep up with the incredible level of media bias… but we are fighting on.

We won’t stop documenting, exposing, or battling to neutralize the outrageous bias of the leftist media. THIS IS EXACTLY why we exist! But we can’t do it alone. We need YOU to join us now!

This latest piece contains a link to a page soliciting funding from me, funding I am not considering. That linked page contains the following of interest:

The Liberal Media Are Out of Control!

We are working around the clock to expose and neutralize their bias!

[That’s the headline. Following is some more.]

The liberal media and their Leftist agenda are out to destroy the administration and the conservative values that every patriot holds true.

Support the Media Research Center with a gift today to assist in our battle against the liberal media agenda!

Without denying the existence somewhere of “liberal media,” my observation is that the MRC casts a very wide net, a net that snares any news organization that does not slant far the right. Particularly, their net drags at a host of news outlets exposing the failures and misdeeds of the current administration. The Wikipedia entry for the MRC summarizes (see the link above) condenses to this:

The Media Research Center (MRC) is a politically conservative content analysis organization based in Reston, Virginia, founded in 1987 by activist L. Brent Bozell III. Its stated mission is to “prove—through sound scientific research—that liberal bias in the media does exist and undermines traditional American values.”

That last part, “undermines traditional American values,” is interesting and worthy of some Skeptical Analysis. But first it’s worth reviewing additional content from this mail. You will notice they address me by my first name. I always give out my real name and other requested information when I sign onto  something:

Hello John,

This is UNPRECEDENTED!
The left-wing media are TOTALLY unhinged!

I know, like me, you have been watching the nonstop, one-sided bias that has been on display over the last few days. In 30-years of tracking the media, we have not seen this much unabashed bias from so many news sources, in a nearly around-the-clock onslaught, than what we are witnessing right now!

It is so incredibly bad that MRC’s CNSNews.com division documented a May 19th 2017 Harvard University study, of all places… depicting that coverage of President Trump during his first 100 days had, “set a new standard for negativity.” Every media outlet that was studied provided MORE negative than positive of the current president, with CNN and NBC leading the charge with 93% negative coverage! For a comparative reference — Obama’s coverage was 59% positive.
And to be very clear… this fight isn’t really about President Trump. Last year, Americans rejected the failed policies of the left in spite of the liberal media agenda to manipulate the election cycle for a Hillary win. In backlash, the liberal media and their leftist cronies are out to destroy a conservative Presidency — at any cost, using any biased tactic — in order to stop ANYchance of conservative reform.
Folks, they are on a “scorched earth” mission to save their liberal goals.

I wish you could walk the halls of the MRC right now and see our team in action… they are literally working around the clock and can barely keep up with the incredible level of media bias… but we are fighting on.

Right away you will notice something characteristic of propaganda. “This is UNPRECEDENTED!” and “The left-wing media are TOTALLY unhinged!” illustrate the institutional appeal to emotion. Also appreciate the use of all caps. Full disclaimer: liberal propaganda mills employ identical devices.

Additional full disclosure: I also subscribe to a newsletter sent from the above mentioned CNS. More on that in a future post.

Continuing, the MRC wants me to know of a survey finding that, “coverage of President Trump during his first 100 days had, ‘set a new standard for negativity.’ Every media outlet that was studied provided MORE negative than positive of the current president, with CNN and NBC leading the charge with 93% negative coverage!”

Yeah, how about that? Let’s take a look at some of that negative coverage:

Of course there is more, and there must be a way to put a positive spin on all it, and I am sure the MRC would be warm of heart if other news outlets would get in line with Fox, Breitbart, and a number of others I could name. Yes, that’s not going to  happen.

Examine yet another outtake from the MRC newsletter:

And to be very clear… this fight isn’t really about President Trump. Last year, Americans rejected the failed policies of the left in spite of the liberal media agenda to manipulate the election cycle for a Hillary win. In backlash, the liberal media and their leftist cronies are out to destroy a conservative Presidency — at any cost, using any biased tactic — in order to stop ANY chance of conservative reform.

Acknowledging it is true that “Last year, Americans rejected the failed policies of the left” to the tune of 65,844,969 to 62,979,984, I can only hope that at least once in my life I get so thoroughly rejected. Regarding whether the liberal media are out to destroy President Trump “at any cost,” it is worth noting that Mr. Trump’s injuries seem to be entirely self-inflicted. Apparently the liberal media need a lot of help. Scorching the earth requires both sides working together.

Lest readers get the idea I’m flogging the MRC without conscience, please be dismayed that I find some parts positive. For example this is one of the few outlets I have found to employ the word “media” as a plural noun. Small things get appreciated.

Advertisements

One thought on “Media Research Center

  1. Pingback: Media Research Center | Skeptical Analysis

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s