Every con job requires two to complete the deal. A con artist may be devious of mind and sharp of tongue, but if the mark does not perform his part, the thing falls through. Fortunately for this page that does not happen often enough to starve me of weekly material. It’s Tuesday again:
Six years ago, [James Arthur] Ray wouldn’t run out of a kitchen unless it was to speak to thousands of people—or the audience had paid four figures each for the privilege. After being featured in the book and movie of self-help sensation The Secret in 2006, Ray was propelled onto the national stage. At the time, he was touted as the latest in a long line of prominent self-help gurus who claimed to hold the keys to living a happy and successful life. Two appearances on Oprah followed, as well as his 2008 New York Times best seller Harmonic Wealth: The Secret of Attracting the Life You Want. The price of joining Ray’s World Wealth Society—a program of one-to-one mentoring—peaked at $90,000, and he bought a luxurious home in Beverly Hills. A glowing profile in Fortune magazine dubbed him heir to Tony Robbins’s motivational-speaker throne.
Then, in October of 2009, three of Ray’s followers died.
The good news, depending on how you define “good,” is that in 2013 the resilient Mr. Ray was released from prison, having served his two-year sentence for negligent homicide. On that fatal day in 2009 two people died immediately from heat stroke and another died nine days later of “organ failure.” The victims were among approximately 75 people who offered themselves to Ray’s cure, submitting to temperatures of 200 F inside a tent heated by rocks.
Back in business (as of March last year), Ray continues peddling “harmonic wealth.” It’s “the idea of energy fields attracting similar energy fields.” He will be successful so long as his dupes perform as scripted. He should not require much help.