Taking Liberties With Advertising

Liberty Mutual, wherefore art thou? I see thy commercials on yon cable channel, yet I comprehend not. Forsooth:

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This poor soul had his new car destroyed by a wayward window air conditioning unit. He is so glad he has Liberty Mutual. Maybe some skeptical analysis is in order.

Done.

This man does not need insurance. The person who just dropped the unit on poor soul’s new car needs insurance. Right now.

So, why does Liberty Mutual feature this poor soul in it’s ad? Ask not of me. Ask Liberty Mutual:

Liberty Mutual Group, more commonly known by the name of its primary line of businessLiberty Mutual Insurance, is an American diversified global insurer and the third-largest property and casualty insurer in the United States based on 2012 Property and Casualty direct written premium. It ranks 81st on the Fortune 100 list of largest corporations in the United States based on 2012 revenue. Based in Boston, Massachusetts, it employs over 50,000 people in more than 900 locations throughout the world. As of December 31, 2012, Liberty Mutual Insurance had $120.1 billion in consolidated assets, $101.5 billion in consolidated liabilities, and $36.9 billion in annual consolidated revenue. The company, founded in 1912, offers a wide range of insurance products and services, including personal automobilehomeownersworkers compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, fire and surety.

[Some links removed]

See, Liberty Mutual does all of this, and still they advertise people who do not need insurance. Like this man. His car has been destroyed by a tree limb. He needs car insurance. He needs Liberty Mutual.

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No he doesn’t. This man needs it:

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Right now.

Maybe you want to purchase automobile insurance from Liberty Mutual. Maybe you do not want to purchase stock in the company.

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